Identity
Identity captures the soul of the team or organization: what it believes, why it exists and what it values. It clarifies the why and aligns stakeholders with the organization's deepest purpose and convictions. Identity comes first, everything flows from it. An organization’s Identity serves as the foundation upon which the rest of the organization is built.
How Identity Works
Identity acts as a compass for the organization. Identity guides strategy acting as a
filter for strategic decisions from people and culture to operational standards.
Identity guides behaviors and actions. It shows teams what to measure. Through
Tenets, Identity begins to define how work should work.
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Building Blocks of Identity
Beliefs: shared convictions about the deeper purpose of an organization
Mission: defines why an organization exists
Theory of Impact: how an organization uniquely accomplishes its Mission
Values: behaviors core to the organization’s culture
Vitals: the handful of metrics that indicate org health
Tenets: defines the principles of how a team interacts
Identity in Action
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The organization has invested time early to define and align on their deepest convictions, purpose and values.
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The team has intentionally developed and implemented rituals that bring their purpose, beliefs and values into the day-to-day culture.
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The organization’s Identity is regularly referenced and used to align strategy, operational activities and cultural norms.
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All stakeholders, internal and external, know and understand the true essence of the organization.